Upon completing her MA in International Business Administration, the Viennese fashion designer furthered her studies at Berlinʼs ESMOD Fashion School and completed further vacational training at Londonʼs Central St. Martins College. After a successful internship at Alexander McQueen and having shown at various international fashion weeks, including the Salon de Cuir in Paris, the Berlin-Dubai Fashion Festival by Goethe Institute, London Graduate Fashion Week, as well as Portugal Fashion Week, in 2014 she debuted her first collection at Mercedes-Benz Fashion Week in Berlin and the Fashion Scout in London. In July 2014 she was awarded the PREMIUM YOUNG FASHION AWARD as well as honored with a price from the Berlin Senat, called START YOUR FASHION BUSINESS.
Design and Fetish
Marina Hoermanseder's collection unites progressive cuts with fetish elements, experimenting with sharp contrasts and playing with the beauty of the unconventional. Precisely fitted leather corsets and intricate closures combined with delicately flowing fabrics, revealing the individual signature of the designer. With slender silhouettes and subtle details such as leather straps, buckles, gatherings and rivets, Hoermanseder creates an interplay between the avant- garde and ready to wear including her own particular extravagant aesthetic.
Passion and Craftmanship
For her celebrated designs made of vegetable-tanned, hand-lacquered leather, Marina Hoermanseder draws her inspiration from sources such as 18th century orthopedic corsets, breaking with convention through her aestheticization of the ugly, in turn evoking a distinct allure. All of the pieces in her collections bring together the highest level of craftsmanship united with elegance and eccentricity, exhibiting a passion for detail down to the smallest of elements.