AUTUMN | WINTER 2016

RUNWAY SHOTS
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
custom-image
BEHIND THE SCENES

This collection tells of courage, passion and strength of character. It whisks us up and away to the realm of pioneering pilot Amelia Earhart. “You can do anything you decide to do. You can act to change and control your life.“ – Amelia Earhart Passion and courage have made Amelia Earhart an icon. She was the first female pilot to complete a solo crossing of the Atlantic. Strengths like these shape the Fall/Winter 2016|2017 collection by Marina Hoermanseder, a stance reflected in flight jackets, pleat-fronted pants and hooded coats. Here, a sense of female self- determination meets subtle, masculine notes side-by-side with the label’s characteristic, feminine designs. The designer whisks us away on a trip to the realm of independent women, accentuating flattering and feminine touches.

Embroidered embellishments as well as shiny buckles and eyes, placed with a deliberately functional touch, infuse Marina Hoermanseder’s signature style with new, unique impulses. These delicate details enhance the powerful use of premium leather, inspired by orthopaedic technology – the brand’s continuing trademark. With her collection, Marina Hoermanseder kindles a new, understated femininity – for women who are unafraid to roll up their sleeves and live for their goals; women who overcome their own limits and distances with deliberate actions.