Founded in 2013 by the eponymous designer, Marina Hoermanseder is a Berlin-based womenswear label. The young French-Austrian designer’s work represents a bold individualism, combining the finest artisanal sophistication with eccentric yet elegant designs.
Upon completing her MA in International Business Administration, she furthered her studies at Berlin’s ESMOD Fashion School and completed further vocational training at London’s Central St. Martins College. After a successful internship at Alexander McQueen and having shown at various international fashion weeks - including the Salon de Cuir in Paris, the Berlin-Dubai Fashion Festival by Goethe Institute, the London Graduate Fashion Week, as well as the Portugal Fashion Week - Marina Hoermanseder debuted her first collection in 2014 at the Mercedes-Benz Fashion Week in Berlin and the Fashion Scout in London. Since 2015 she shows her collections at DER BERLINER MODE SALON and is part of the well-known and curated VOGUE Salon.
Marina Hoermanseder's pieces unite progressive cuts with fetish elements, experimenting with sharp contrasts and playing with the beauty of the unconventional. Precisely fitted leather corsets and intricate closures are combined with delicately flowing fabrics, revealing the individual signature of the designer. With slender silhouettes and subtle details such as leather straps, shiny buckles, gatherings and rivets, Marina Hoermanseder creates an interplay between the avant-garde and ready-to-wear with her own particular extravagant aesthetic.
PASSION AND CRAFTSMANSHIP
For her celebrated designs made of vegetable-tanned, hand-lacquered leather, Marina Hoermanseder draws her inspiration from sources such as 18th century orthopedic corsets, breaking with convention through her aestheticization of the ugly, in turn evoking a distinct allure. All her collections bring together the highest level of craftsmanship with elegance and eccentricity, exhibiting a passion for detail down to the smallest of elements.
AWARDS & HONORS
2014 - Premium Young Designers Award
2014 - Start Your Own Fashion Business Award
2015 - First Mentee of Fashion Council Germany
2015 - Modepreis der Stadt Wien
2016 - Madonna Women Of The Year Award
2017 - Iconist Young Icon Award
2018 - Woman Of The Year Award, Austria