BEHIND THE SCENES
Marina Hoermanseder's AW 24/25 collection marks a triumphant return, transforming the runway into a fashion circus. After four years, the designer finally showcases a presentation of her couture label, reflecting on the past years, which appeared colorless due to the restrictions and significant social changes. She discovered that going back to our very beginning, our childhood, can bring back pure emotion and joy. Those feelings vary from excitement to sadness and create a real circus of emotions. The ethos “more is more” resonates in the collection, presenting extraordinary shapes and vivid colors along with a contrasting combination of materials and textures — a refreshing perspective that reflects the revival of the creative spirit behind the brand. This season, Marina Hoermanseder's collection extends an invitation into a world where diverse materials converge, weaving a narrative that embraces boundless creativity and self-expression. Her goal is that fashion should be fun and go beyond any borders. Welcome to the extraordinary and immersive universe of Marina Hoermanseder. The heart of Berlin Fashion Week returns.
The surrealistic heart-shaped vase stands out as the centerpiece of Marina Hoermanseder's collection. Precisely hand-crafted, the giant dress shines in its extraordinary shape and luxurious glossy finish. Another highlight is the leather "Venus Vase", drawing inspiration from the iconic Austrian archaeological find, the Venus of Willendorf. A piece, which symbolizes size inclusion, encouraging a reassessment of beauty ideals and the consideration of a broader audience. Additionally, Marina Hoermanseder breaks new ground in her career by introducing sculptural and handcrafted menswear looks. Challenging stereotypical expectations with oversized hearts and pink bows, she successfully merges elements of both femininity and masculinity and creates a space without any gender specific norm. Textures like plush, tulle and glitter seamlessly blend with “care bears” from our cooperation, faux fur, velvet and printed fabric, crafting a narrative that transcends fashion norms. Every creation is showcased in interesting shapes with a lot of attention to details. Nonetheless, she stays true to her signature by including more buckles and more leather than ever.
