Next summer is going to be excentric, colourful and unconventional. Located in Berlin, the Austrian designer takes us back to the 80s and 90s with her spring|summer 2020 collection. Neon colours, glitter applications and puffed sleeves transform the runway into an American prom night.
The girl next door glows up in a dazzling ballgown and surprises us with an artistic combined leather corset. Inspired by the own expedition through the land of unlimited opportunity, Hawaii shirts with python pattern as well as the characteristic Hoermanseder vase with batik print give the vibe of the Californian way of life. One gets the opportunity to experience sensations through the eyes of the designer. She plays with stylistic inconsistency to self ironically emphasize her love for bringing together glamour and trash.
Transparent materials escort effortlessly through the night, where the perfect date and dreamy pastels help the Prom Queen to the crown. The classic Hoermanseder leather pieces get redefined through luxurious pearl applications and emphasise the exclusitivity of the spring|summer collection. The familiar orthopaedic elements are once again in strong contrast to the dreamy, magenta cosmos of the designer. Her affection for eccentric and bizarre themes show clearly that neither convention nor triviality are existent for Marina Hoermanseder.
For the beginning cooperation between Marina Hoermanseder and the brand Buffalo, the designer created 13 exclusive models for the shoe brand. Selected items of the „Marina Hoermanseder x Buffalo” collection will be available in a limited quantity.
The official partner for the MHSS20 Show were Lancôme for beauty as well as Goldwell for hairstyling.