MH x Swarovski

On the occasion of the Mercedes-Benz Fashion Week Berlin, VOGUE Germany and the globally operating crystal company Swarovski have formed a partnership for the talent promotion initiative “VOGUE Salon”. Six talented fashion designers were given the opportunity to create a special collection from and with Swarovski crystal. At the Berlin Fashion Week, the two partners will present the exclusive creations of the designers in the Palais am Festungsgraben at the “VOGUE Salon Soirée”, which will take place for the first time on June 28th and on June 29th at the 11th edition of the “VOGUE Salon” in the Kronprinzenpalais.

The “VOGUE Salon Soirée” is celebrating its premiere with a selection of emerging design talents curated by Christiane Arp and Nadja Swarovski. An initiative that unites industrial practice and creativity: VOGUE, the leading medium in the fashion industry, and Swarovski, the leading manufacturer of premium crystals and world-famous jewelry brand, offer VOGUE salon designers René Storck, Michael Sontag, Augustin Teboul, Dawid Tomaszewski, Maria Hoermanseder and Galvan zur Berlin Fashion Week a platform to present your creations with Swarovski crystal to the specialist audience and the fashion public.

"The partnership with Swarovski brings selected designers from the VOGUE Salon with a new facet of their creativity into the public eye. Such sustainable collaborations with international brands are an important building block in the promotion of young talent and we are therefore very pleased about Swarovski's support for our talent promotion initiative" , Christiane Arp, editor-in-chief of VOGUE and initiator of the VOGUE Salon, says.

Between avant-garde, haute couture and rock'n roll: the VOGUE & Swarovski designers

As part of the “VOGUE Salon Soirée”, the six designers in partnership with Swarovski show an exciting mix of femininity with a touch of rock'n roll, clear lines, modernity, luxury, edginess and elegance. Each of the six design manuscripts is unique and the joint presentation impressively shows how changeable the material crystal is and how it can be integrated into every design approach in a multifaceted way.

Michael Sontag, a graduate of the Berlin-Weißensee School of Art, is a master of draping. His designs are sculptural, intuitive works of art on which he floats Swarovski crystals for the VOGUE designs. Behind the German-Icelandic-American-Swiss label are standing Galvan Anna-Christin Haas, Sola Harrison, Katherine Holmgren and Carolyn Hodler, who design the evening wear with pure elegance. Celebrity fans like Gwyneth Paltrow or Rosie Huntington-Whiteley love the brand's 1990s clean chic. The label uses crystal for naturalistic, color-intensive effects. Dawid Tomaszewski's creations are characterized by meticulous handwork that gives his luxurious designs a couture appeal. His VOGUE designs show pieces strewn with crystal as if they had sprung from an opulent jewelry box. Although Marina Hoermanseder's label is only three years old, stars like Lady Gaga are already fans of the Franco-Austrian designer, who uses leather straps, buckle constructions and support corsets in her creations in an unmistakably feminine way. The crystal applications on the statuesque corsages seem like artful confectionery. The trademark of the multi-award-winning Augustin Teboul label is the color black in combination with a strong, feminine silhouette, in which Swarovski crystals interwoven in contrast harmonize effectively. René Storck lives and works in Paris and Frankfurt and is known for his uncomplicated elegance, in which crystal is used as a tension-creating element in his minimalist attitude.

At the “VOGUE Salon Soirée” on June 28th in the Palais am Festungsgraben in Berlin, the designers will be showing a collection of three to four creations designed with Swarovski crystals. Under the auspices of Swarovski, the designers were invited in advance to the company's headquarters in Wattens near Innsbruck, where, with the advice of Swarovski product experts, they could choose a selection for their collection from the variety of crystals.

The creatives were also introduced to the use of crystals in fashion design by the Swarovski Trend & Design teams, took part in workshops and application training, and took an exclusive look at the Swarovski Corporate Archive and the company's 120-year history, which has long-term partnerships with Labels like Dior, Chanel or Yves Saint-Laurent can have.

"We are very happy about this first cooperation on the occasion of the VOGUE Salon", added Nadja Swarovski, member of the Swarovski Executive Board. "This great initiative offers young and highly creative fashion designers invaluable support at a crucial point in their careers."